Real Estate Technology & Multifamily Investment

Experience across
  • PeakMade
  • Visual PM
  • Simone Development
  • Ingram Micro
  • Amazon
SHEROW · OPS 01

Operating platform

Online
Rent roll96.1%
Collections98.4%
Maintenance06.2HR
Leasing0037LEADS
OccupancyNormal
Renewal rateNormal
DelinquencyAttention
Payment plansCaution
Work ordersNormal
Make-readyNormal
Lease conversionsNormal
ExpirationsCaution

2 accounts queued for outreach

Renewal window opened · 9 expiring leases

Notice to vacate received · Unit 108

Turnover forecast trimmed · 4 days faster

Ledger sync complete · 0 variances

3 applications approved · 1 waitlisted

Inspection scheduled · Building C roof

Pricing model updated · 12 floor plans

Deal criteria

What every acquisition is underwritten for

Sherow acquires communities of 100+ units in the fastest-growing cities of the South, installs in-house management and raises their value. Investor capital is returned through a refinance or sale, with a long-term hold as the preferred outcome.

The value-add plan, unit by unit

144 units

Capital eventStabilized at higher income and ready to refinance or sell.

Original residentPast dueVacantRenovatingNew resident, renovated
Refi or sale$1,100$1,300$1,500Mo 0Mo 12Mo 24Mo 36Avg. in-place rent$1,472
Month 36
Avg. rent$1,472
Occupancy97.2%
Collections100.0%
Renovated144 / 144
Illustrative only. Units turn over at about five a month, renovated units lease at a $200 premium, and renewals rise 3% a year.
100+

Units at minimum

Enough scale for dedicated on-site staff and shared renovation costs. Target range is 150 to 400 units.

Day 1

In-house management

Self-management from closing: no third-party fees, full control of leasing, collections and turns.

+Value

A clear path to higher rents

Dated interiors, weak operations or unused land that support a measurable rent premium.

3–5 yr

A capital event

Stabilized value that supports a cash-out refinance or sale, with a long-term hold preferred.

Past Work.

The Reserve apartment building in New York CityTurned around · Refinance ready

Case study · 02

The Reserve

77 weeks · Apr 2025–Sep 2026

GP: Certes Partners. Turnaround managed by Wesley Sherow. Taking over a 258-home New York community where more than one in five residents was behind on rent, the operating team replaced nearly the entire resident base, lifted occupancy from 78.5% to 93.8% and cut delinquency to 22.6%.

Occupancy
78.5%93.8%
Avg. achieved rent
$2,189$2,574
Community turned95.7%
Residents past due
62.8%22.6%
  • Reached 90% occupancy 138 days after takeover
  • 257 move-ins across the reporting period
  • 95.7% of the community turned during the operating period
Wesley Sherow, founder of Sherow
FounderWesley Sherow

About Sherow

The turn toward private capital

Wesley Sherow began in semiconductor engineering at GLOBALFOUNDRIES and Tokyo Electron before moving into property operations.

In 2019 he founded Copper Club Management & Construction in Albany around a single distressed 40-unit building. The portfolio grew to 600 units of mixed class A, B and C assets with over $4M in annual rent roll, and occupancy rose from 70 to 95 percent.

At Certes Partners he served as director of operations and co-founded the firm's property management company, Visual PM, across its 1,000+ unit portfolio in New York, North Carolina and Tennessee. Every turnaround in the track record above was led personally, taking each community to refinance-ready.

Sherow is the third management company he has founded, this time as owner. Acquire at scale, manage in-house, raise the value, and return the capital.

1,500+Lifetime units operated
7M SQFTLifetime commercial portfolio operated
$100M+Transactions & value created
100+Employees & teams led
20+Custom AI systems built
3×Management companies founded

The team

Core leadership

Jason Baron, AI Systems at Sherow
Jason BaronAI Systems

Jason leads the AI and agentic systems behind Sherow's operating platform and advisory work: technology that makes on-site teams faster and residents better served, without losing the human side of the business.

He has built more than 20 custom AI systems for founders and operators, and his enterprise work spans SAS, Amazon and Ingram Micro, where he serves as a Senior Platform AI Solutions Specialist.

At Sherow, his systems let a lean team run assets like a large one: operations intelligence, a clear investor experience, structured AI review of deals and strategy, and his iCARE framework that trains staff to use AI well from day one. He is also a keynote speaker on practical, human-first AI adoption.

LinkedIn · Jason Baron ↗
Jhoselle Sacro, Operation Analyst at Sherow
Jhoselle SacroOperation Analyst

Jhoselle runs the operations behind Sherow: the processes, systems and day-to-day execution that let a lean team operate assets like a large one.

He brings more than 12 years of operational leadership across healthcare, real estate and renewable energy, most recently as Chief of Staff for a multi-entity portfolio, where he streamlined workflows, coordinated legal and financial advisors, and translated executive vision into working systems.

His background spans CRM platforms, finance and payroll systems, and AI and automation tooling, and he has built internal apps for order management, invoicing, lead sourcing and deal analysis. At Sherow, he turns that experience into dependable operations for investors, clients and residents.

LinkedIn · Jhoselle Sacro ↗
Jhon Cadalin, Underwriting Analyst at Sherow
Jhon CadalinUnderwriting Analyst

Jhon supports Sherow's underwriting and investment analysis, building financial models that connect a property's operating performance to its acquisition and financing potential.

His commercial real estate finance experience at Princeton Capital Group includes underwriting acquisition and refinance transactions, preparing lender-ready models, and evaluating investment opportunities. He previously worked in M&A, analyzing businesses, valuations and acquisition opportunities across industries.

He holds the Advanced Financial Modeler (AFM), Financial Modeling & Valuation Analyst (FMVA) and Financial Planning & Analysis Professional (FPAP) designations. His approach centers on understanding the financial engine behind a deal, challenging assumptions, and making the numbers clear enough to support confident decisions.

Target markets

High-growth cities of the Bible Belt

Metros with strong job and population growth, a reasonable cost of living, and laws that support long-term ownership.

  • NashvilleTN
  • CharlotteNC
  • Raleigh–DurhamNC
  • Dallas–Fort WorthTX
  • GreenvilleSC
  • HuntsvilleAL
  • KnoxvilleTN
  • Northwest ArkansasAR
  • Oklahoma CityOK
  • ChattanoogaTN

Contact

Start a conversation

Accredited investors, brokers and property owners are welcome to reach out.

Investors
invest@sherow.com
Acquisitions
deals@sherow.com